Our "one pass" architecture and enhanced design concept is the backbone of our powerful multi-media campaign. Once the LOGO or essence of the project is designed, it is incorporated into an integrated campaign theme. Our "one Pass" concept eliminates redundancy of services and creates a high end savings for our client. We then begin putting their LOGO on every conceivable, available surface. The basic LOGO and ad copy is used in area papers wherever possible, coupons, door hangers, internet coupons and newsletters. Your audience will see the SAME MESSAGE repeatedly in all advertising formats. You may use your ad layout and any other form of art used in this campaign for ancilliary advertising that you place individually for the duration of the campaign.
LOGOBOARDS AND EYELEVEL LOGOS
Outdoor advertising is the last mass media. It is a powerful and proven tool that targets all consumers from all walks of life. Billboards reach consumers when they are out of their homes and most likely to make purchases. Outdoor is very flexible. It can be used to target a specific roadway, neighborhood, or an entire region or nation. Billboards cannot be avoided with a remote control or a push of a button. Outdoor is front-page material that is always on and always working.
EYELEVEL INDOOR ADVERTISING is a powerful top of the mind advertising concept. Eyelevel boards are located through out the market in the areas top retail, sports and dining locations. EYELEVEL is a great compliment to the outdoor and also a pointer to our other promotions.
BROADCAST
LOGOADS are prominently displayed on Co-op television commercials. The spots are well placed 30 second spots. Your LOGO, physical address, phone, email and web address remain fixed and clearly visible for the entire length of the spot and the audio delivers the message. BillBoard, TV and internet production forms the basis for all other integrated promotion. Saving time and efforts that directly relate to cost of production is the benchmark of our promotional campaigns.
Print
FAX AND EMAIL BROADCAST
*Regulation of faxes and email have eliminate all but a few remaining advertising opportunities to get your message out using these exceptional medias"Help Us , Help Them" is a unique product to spread "Helping hand" Messages to citizens and merchants in the area. We found recently that the Food Bank offers the "Adopt a Senior Program" The program is designed to provide food to the elderly. For only $100.00 you may pick a needy senior and provide a 50 lb box of food each month for a year, to relieve them of the decision to buy medicine, food or pay the rent.
Logo faxes will be going out each month with the support of area sponsors. Great advertising opportunity and community service.
LOGO EMAIL, Same concept but with targeted emails.
*Naturally politicians can fax political messages and charities may also use this means. If you are not a charity or a politician, you are almost out of the race. UNLESS you advertise FOR a CHARITY, sooo.
You can do it with "Help us, Help Them" programs. Deliver your message with a charitable impact to businesses throughout Cenla on a monthly basis, get the community spirit and let folks know about your company at the same time, be a "Good Guy and profit from it.
RADIO
Radio spots bear the same information and will be produced with an original theme jingle.
Example of a typical radio spot:
Sponsor a senior, for only $100 a year, you can provide a senior citizen with a 50 pound box of food each month. You may choose your senior and help those waiting to be served.
This is a community service message proudly sponsord by the following Helping hand Mercants.
TIME TREND COMPUTERS a new standard of service. Your link to the information highway.
CENLA MUSIC- Alexandria's "we mean music store" featuring Yamaha and
other great instruments.
ANN'S COFFEE SHOP- "something's always cooking for you" three daily food
specials starting as low as one dollar!!
ACME TIRES- Our tires are rolling for you . $20.00 Alignment special.
Leave a email for any sponsor at helpinghand@gift.com or call the food bank at 445-xxxx.
WEB SITE PROMO & COUPONS
Visit our webb site and copy money saving
coupons from our sponsors.
Back to DAVID
Bob Grove
For additional info email to: XMEDIA
Copyright © 1999 Bob Grove
Most recent revision Friday, July 07, 2004
